1

Abercrombie & Fitch

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 119 KB
english, 1939
2

The Gypsies Get the Businessby Ben Hibbs

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 135 KB
english, 1939
3

How Radio Measures Its Audience

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 162 KB
english, 1939
5

What Is Advertising Agency's Real Function?by Dick Dunne

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1937
Language:
english
File:
PDF, 119 KB
english, 1937
6

Yes, Super-Markets Grow, but There's a Limitby C. F. Phillips

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 119 KB
english, 1939
7

Fuss over Freight Forwarders

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1937
Language:
english
File:
PDF, 123 KB
english, 1937
8

To Halt Consumer Coöperativesby Gordon Cook

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1937
Language:
english
File:
PDF, 151 KB
english, 1937
9

Academic Attitudes Toward Advertising

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1937
Language:
english
File:
PDF, 186 KB
english, 1937
10

The Gypsies Get the Businessby Ben Hibbs

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
File:
PDF, 135 KB
1939
11

Families and How They Live

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
File:
PDF, 160 KB
1939
12

Families and How They Live

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 160 KB
english, 1939
13

Is the Chain Store Declining?by Charles F. Phillips

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 132 KB
english, 1939
14

I Can Get It for You Wholesaleby H. H. de Shazo

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 100 KB
english, 1939
15

Researcher in Chief to the American Homemaker

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 105 KB
english, 1939
16

That Middleman Is Here Again

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 146 KB
english, 1938
17

Thinking Ahead for Businessby Edward C. Bursk

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1952
Language:
english
File:
PDF, 161 KB
english, 1952
18

How a Farmer-Consumer Campaign Works

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 100 KB
english, 1939
19

How Agencies Organize to Handle Today's Range of Service Dutiesby P. H. Erbes,

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 148 KB
english, 1939
20

A. & P. Goes to the Wars

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 140 KB
english, 1938
21

How the "Feeder" Air Lines Are Fighting Their Sales Battlesby Milton van Slyck

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 108 KB
english, 1939
22

Talent for Sellingby Don E. Gilman

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 123 KB
english, 1939
23

Snow White and the Seven Dwarfs in Merchandisingby George T. Bristol

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 107 KB
english, 1938
24

Who Is Going to Sell Tomorrow's Goods?by Saunders Norvell

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 112 KB
english, 1938
25

These Twenty Years, A Pageant of Pacific Coast Advertising Progressby Ramsey Oppenheim

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 100 KB
english, 1939
26

Is Industry Concentrating in New Areas?by George C. Smith

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 111 KB
english, 1939
27

Advertising Meets War and Survivesby Carl Crow

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 118 KB
english, 1939
28

Selling in a Rising Marketby Whipple Jacobs

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 109 KB
english, 1938
29

Cellophane May Get Competitor in Goodyear Pliofilm

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 110 KB
english, 1939
30

Wood Boxes for Paper Milk Bottlesby Jack H. Dobbin

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 108 KB
english, 1939
31

Pricing Policies and Customer Classificationby Willard S. Thorp

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 108 KB
english, 1939
32

Cooperative Retailing as a Competitor in the Consumer Marketby Paul T. Cherington

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 137 KB
english, 1938
33

Dual Thinking by Consumers Shown in Opinion Survey

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 108 KB
english, 1939
34

I Asked 100,000 People What They Read in Newspapersby George Gallup

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 148 KB
english, 1938
35

Planned Packagingby Harry Jones

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1951
Language:
english
File:
PDF, 159 KB
english, 1951
36

Death to the Chain Storeby Don Francisco

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 113 KB
english, 1938
37

The Greatest Sales Opportunity in 23 Yearsby Howard Ehrlich

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 122 KB
english, 1938
38

Advertising Copy

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1949
Language:
english
File:
PDF, 164 KB
english, 1949
39

Rigid Pricing Delays Recoveryby Charles F. Phillips

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 106 KB
english, 1938
40

Chain Stores Gain despite Hostile Lawsby Reinhold Wolff

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 147 KB
english, 1939
41

What Advertising Is, What It Has Done, What It Can Do Now

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 134 KB
english, 1939
42

A Critical Analysis of Employee Purchasing

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 130 KB
english, 1939
43

Mrs. Consumerby Bert W. Henderson

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 101 KB
english, 1938
44

Cream of Wheat's Cream

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 109 KB
english, 1939
45

What the Consumer Thinks of Advertising: 1938 and 1934

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 131 KB
english, 1938
48

An Advertising Critic Speaks upby Dexter Masters

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1938
Language:
english
File:
PDF, 119 KB
english, 1938
49

How to Build A Check Listby J. L. Culver

Review by: Henry Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 108 KB
english, 1939
50

What Will be Television's Effect on Advertising Practice. Technique. Media?

Review by: Henry A. Burd
Journal:
Journal of Marketing
Year:
1939
Language:
english
File:
PDF, 103 KB
english, 1939